Why We Exist

Fat is good. "Vegetable" oils are bad. Bad for us. Bad for the planet.

Regular consumption of vegetable oils is shown to increase the risk of death by 62%, more than moderate smoking. Vegetable oils are also killing the planet. Four of the top five GHG-emitting crops are industrially produced seed oils. And they are hidden everywhere. The average American consumes a staggering 20% of their calories from vegetable oils.

We're on a mission to replace these "vegetable" oils in the food system. We believe they are one of the largest global problems when it comes to both rising rates of chronic disease and agricultural impact on climate change and ecosystem destruction. We're using the ancient art of fermentation to make healthier and more sustainable oils and fats. We need your help! Read below to see if your skills can help us make this a movement that changes the world.

About Us

We’re a team of food lovers, nutrition believers, innovators, doctors, PhD’s, and problem solvers. We believe in taking care of our health and our planet’s health without sacrificing the foods we love. We started Zero Acre Farms out of concern for what we’re all involuntarily putting into our bodies and the profound effect it’s having on our health and the natural world.

Zero Acre Farms is backed by an incredible group of investors, including mission-driven VC’s, celebrities, influencers, and change makers.

The Role

Zero Acre Farms is looking for a Director of Brand Marketing to help us create a movement around the devastating impacts seed oils have on our health and environment. To do that we need to build an effective marketing message to spread the good word. It is critical people understand why we exist and what our solution is to fixing the problem.

As the first Director of Brand Marketing at Zero Acre, you will be responsible for how the outside world sees us. You will set the strategy and build a team that will own growing awareness of our mission through how we interact with our community via social media and email, the content we publish, our customer service, paid marketing, SEO, PR, influencer and affiliate marketing, and more. You will be responsible for marketing campaigns, evangelizing the brand, and using our brand voice to tell our story.

About You

• You are passionate about supporting healthy foods that don’t squander the Earth’s natural resources
  
• You are a phenomenal storyteller
• You are curious about what drives people and how to effectively communicate
• You are on top of trends in marketing, where people are learning, how they are shopping, and what motivates them
• You love recruiting and managing people, but also don't mind rolling up your sleeves to do the work yourself
• You are organized and very detail-oriented
• You know what it takes to build a brand but also use data to make decisions
• You rely on way more than just "impressions" or "reach" to measure brand impact

Requirements

• You have 5+ years experience in brand marketing for health/wellness/CPG, ideally in both retail and direct to consumer
  
• You have experience in creating a movement, awareness, and educating around a specific topic
• You have early-stage growth experience with the ability to be autonomous and move quickly
• You have built and managed teams
• You have excellent written communication and creative skills
• Familiarity using education and community building as brand lever

Responsibilities

• Develop and execute brand marketing campaigns to educate people about the problem and how we have a solution
  
• Work with the founders on vision of strategy and translate that into brand positioning, messaging, visual identity, communications, and storytelling
• Build and manage brand marketing budget while owning reporting and performance metrics
• Oversee how our brand shows up and interacts in the world in all relevant channels (e-mail, content, customer service, social, paid, partnerships and affiliate, PR, etc)
• Manage our PR firm and handle communications and how we tell our brand story
• Work closely with the growth marketing team and co-develop and execute full funnel marketing campaigns and initiatives
• Manage creative asset production as needed (photoshoots, videos, print collateral, packaging, brand assets, etc.)
• Recruit, develop, and manage content, social, and partnerships teams
• Manage strategy, positioning, and launch of new product lines

What We Offer

• The excitement and purpose of a mission-driven startup and the stability of a well-funded company with experienced founders and executives at the helm
• Empowered team members with minimal bureaucracy
• Competitive salary and meaningful equity
• Flexible vacation time (minimum 2 weeks)
• Focus on uninterrupted deep work time every day
• Medical, dental, vision, long-term disability, life coverage, health and dependent care FSA (flexible spending account). 401k coming soon!
• Additional perks like Audible membership and free books
• Fun and engaging community. Work with driven, ambitious, health-conscious people who care about their work

A Note From Our Founders

The majority of Americans are sick. Let that sink in. More people have a chronic disease than not in this country! 6 out of 10. And a hundred years ago, almost no one had a chronic disease. Our healthy life expectancy is decreasing for the first time in recorded history. Our solution so far has been more prescription drugs (in 2018, the average American filled eighteen prescriptions).

Our planet is also being destroyed by the day. The Amazon loses about 2 football fields of rainforest every minute, mostly to grow industrial monocrops like seed oils that make us sick. Species extinction is at an all time high. Some projections say we only have 60 harvests left before our soil doesn't support any more life.

The real issue? These problems are interconnected. We're destroying the planet to grow food that makes us sick.

How is this not one of the most important, urgent, and talked about issues of our generation? We want to change that. We want to slow down and ideally reverse the skyrocketing rates of chronic disease and environmental impact caused by what we eat. We truly believe that we can save millions of lives, as well as millions of acres of rainforest, if we are successful in our mission of replacing destructive vegetable oils in our food supply.

That’s what drives us, and we hope you’ll join us.

Apply

If you are interested in applying, please include a brief cover letter, and tell us about your relevant experience, why you're interested in this role, and what you do in your own life to improve your health and the health of the planet!